For the first article, it made a commentary about schooling systems and what is wrong with them. It talks about how students are forced to take classes that they may not be good at and have to pass while the classes they excel at will dwindle because they can't put as much effort towards it that they want to. The purpose is to make a commentary about the public school system. The audience of it would probably be people who have ever been in the public school system because the commentary is mainly about that. The genre of it is a short story and the engagement of the author is to be able to talk about the negative affects of the schooling system in a good way. The question this raises for me is if there is a better academic class system that could fix it?
For the second one it covers what really happens in colleges vs what real college ads say. It talks about students drinking and the campuses not being as pretty as they are let up to be. The purpose of the commercial is to entertain people with humor and social commentary. The audience is college students or people who have been to college. The genre is a video and the engagement of the creator is the enjoyment of making the video and to make money.